GRAPHIC DESIGN · 01/05

Origin 83

A single-origin coffee brand inspired by the landscapes and tribal heritage of Araku Valley, India.

CategoryGraphic Design
RoleBrand Identity & Packaging
Origin 83 cover

Origin 83 — named for the 83° East longitude running through Araku Valley — needed an identity that honored the region's indigenous coffee-growing heritage without resorting to cliche “rustic” branding.

A mark built from the valley's mountain silhouette, a curated palette (Ivory, Valley Blue, Origin Gold, Tribal Land) drawn directly from the landscape and tribal textiles, and editorial-weight serif type carry the story across pod packaging, bags and collateral.

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“Brewed through generations” — a brand that reads as heritage-led rather than decorative, rooted in a specific place and its people.

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