GRAPHIC DESIGN · 02/05

Bunny

A sculptural, quiet identity for an AI companion built around presence rather than spectacle.

CategoryGraphic Design
RoleBrand Identity & Web Design
Bunny cover

Bunny is an AI companion positioned around “quiet intelligence” — the brand needed to feel calm and present, not like another loud AI product chasing attention.

A soft sculptural mark — a continuous form suggesting two rounded ears — sits over a moss-and-cream palette, paired with a serif/sans pairing that lets the product feel considered rather than clinical, extended into a full marketing site.

“Quiet Intelligence. Always by your side.” — an identity that stands apart from typical AI branding by choosing restraint over spectacle.

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